Babies and milk
September 7, 2010 § 2 Comments
Parents today are bombarded with promises from advertisers that they have the key to making their children brighter, healthier and in every way better than they are now. And a lot of it is plain nonsense. Take the adverts for formula milk for toddlers. I see them all the time on TV and the claims they make are ridiculous – the manufacturers aren’t allowed to advertise formula milk for babies under 6 months (thank goodness!) as the Government has backed research which shows that breastfeeding is best for babies under 6 months. And now I’ve found out that the toddler milk is not only cheaper than the first formula milks, but also parents are given money-off vouchers as well as free entry to competitions!
I have kept up to date with all the nutritional advice for babies and young children given over the last 10 years and full-fat cow’s milk is the right milk to switch to after the baby is one year old – whether from breast milk or from infant formula. All parents need to do is make sure their babies get a diet rich in iron – which is not difficult to achieve.
I agree! Very exploitative advertising, giving the message that it is a huge task to give young children enough iron without using formula milk – just not true!
It’s good to hear an expert in the field confirm what I already suspected. Marketing nonsense!